Smashed

Smashed is a young smashed-burger concept made for today’s city crowd, mixing bold flavour, good vibes and plenty of vegan options. For this concept project, I unpeeled the brand to its core flavour, inclusivity and a modern, sustainable mindset and translated it into a playful identity that fits students and young professionals looking for a quick but quality bite. The result is a fresh visual world with a soft, friendly logo and a custom mascot that brings the brand’s character to life, creating an identity that feels welcoming, energetic and full of personality.